Obey Clothing Line Meaning

Rumor has it this emblem has a rather unexpected meaning.

Obey clothing line meaning. The obey awareness program operated by obey clothing was founded in 2007 as an extension of fairey s humanitarian efforts. In a sense some of the purpose behind fairey s clothing lines and artwork is a direct use of propaganda. Based on the design of artist designer shepard fairey. At first glance the obey logo is a symbol of the quality and naturalness of the company s goods.

Instead of following the status quo or obeying this clothing line aims to challenge youth to do the exact opposite and think for themselves. But if a celebrity is doing it it s cool. It expropriates a theme from the film they live. Be the first to know about new releases and special events.

The official obey clothing website. This program allows fairey to support causes he believes in by selling specially designed merchandise and donating 100 of the profits raised to handpicked organizations and their causes. Around obey s beginnings there was this face often associated with their merchandise as well as some strange campaign from the creator shepard fairey strange name and i hope he s no distant relative of mine as my family name used to be spelled faerie. By definition according to merriam webster is the spreading of ideas information or rumor for the purpose of helping or injuring an institution a cause or a person.

Fairey saw the clothing line to be an extension of his work. Above is an obey shirt that using the words obey and possessed forms an upside down cross. As time progressed and the so called fashion line grew in popularity they came right out with what it is they want us to obey. Obey clothing stylized as obey is a popular clothing producing company founded in 2001 by street artist and illustrator shepard fairey as an extension to his work in activism.

He describes clothing as a second canvas to recreate or create new works on. A mix of progressive design in apparel and classic streetwear. Fairey inherited one of his most popular slogans from canadian intellectual marshall mcluhan. Just as i d suspected.

According to its website the obey clothing line is a challenge to youth to take heed of the propagandists out to bend the world to their agendas created by shepard fairey the word obey is used as a method of reverse psychology. In 2001 is where shepard fairey officially began his apparel line obey.